For the launch of Neutrogena's Fine Fairness Light Mask, a revolutionary face mask that harnesses the power of light to ignite skin's inner radiance, we developed 'My Radiance Tracker', a handy companion app that rewards women for using their mask daily, tracks their skin's progress and provides 10-minute podcasts designed for them to enjoy while completing their light treatment. Working closely with the UX team, we designed a rich, comprehensive and seamless experience that not only enhanced their Fine Fairness Light Mask experience, but also led to increased sales of Light Mask refills.
BRAND CAMPAIGN
The Radiance Tracker was created as part of the brand campaign for the Fine Fairness Light Mask. Our proposition was simple: Compared to ordinary brightening products, light goes deeper to ignite your skin's radiance from within.
LAUNCH FILM
The film features a simple experiment demonstrating how ordinary products only work on the skin's surface while light energy has the power to penetrate deeper within skin to deliver more effective brightening results.