WORK EXPERIENCE
Senior Copywriter / Creative Lead - DDB Group Singapore
April 2021 - Present
Creative lead for PUB (Singapore's national water agency) overseeing brand campaigns, digital, social, engagement programmes and new business. I am also the lead writer on prominent nationwide campaigns for MCI, MOH and new business pitches.
April 2021 - Present
Creative lead for PUB (Singapore's national water agency) overseeing brand campaigns, digital, social, engagement programmes and new business. I am also the lead writer on prominent nationwide campaigns for MCI, MOH and new business pitches.
Senior Copywriter - GOVT Singapore
March 2019 – March 2021
Part of senior creative team tasked with leading brand campaigns for OCBC Singapore and Tiger Beer.
March 2019 – March 2021
Part of senior creative team tasked with leading brand campaigns for OCBC Singapore and Tiger Beer.
Senior Copywriter - Dentsu Singapore
August 2017 – February 2019
Led digital-first brand campaigns and solutions for Canon (Regional and Domestic), Land Transport Authority, Prudential, M1 and NCADA
August 2017 – February 2019
Led digital-first brand campaigns and solutions for Canon (Regional and Domestic), Land Transport Authority, Prudential, M1 and NCADA
Copywriter - Tribal Worldwide (DDB Group Singapore)
July 2016 – August 2017
Part of the digital creative team tasked with regional campaigns for Johnson & Johnson (Neutrogena, Aveeno, Listerine) and Unilever (Wall’s).
July 2016 – August 2017
Part of the digital creative team tasked with regional campaigns for Johnson & Johnson (Neutrogena, Aveeno, Listerine) and Unilever (Wall’s).
Copywriter - Dentsu Singapore
Dec 2014 – July 2016
Worked on impactful digital-first campaigns for Canon, UNIQLO, The Singapore Navy, Land Transport Authority (LTA), Pringles, Great Eastern
Dec 2014 – July 2016
Worked on impactful digital-first campaigns for Canon, UNIQLO, The Singapore Navy, Land Transport Authority (LTA), Pringles, Great Eastern
Copywriter - Wunderman Hong Kong
Sept 2012 – Jan 2013
Seconded for 4 months to my agency's Hong Kong office.
Developed campaigns and copy for Starbucks, Nike, Gap, Darlie.
Copywriter - Wunderman Singapore
July 2011- Dec 2014
In my first real agency job as a junior creative, I was tasked with campaigns, websites and content strategy for Unilever (Pond’s), Microsoft, Xbox, P&G (Pantene and Gillette), GSK Scott’s Emulsion, 3M and SAFRA.
Intern Copywriter - OgilvyOne Singapore
Jan 2010 – Jun 2010
As part of my university's 6 month internship programme, I learnt how to tackle real briefs and come up with big ideas for digital campaigns. I honed my writing chops on everything from microsites to eDMs to banners and pitch decks for American Express, Soyjoy, Singapore Pools and Pond’s.
Sept 2012 – Jan 2013
Seconded for 4 months to my agency's Hong Kong office.
Developed campaigns and copy for Starbucks, Nike, Gap, Darlie.
Copywriter - Wunderman Singapore
July 2011- Dec 2014
In my first real agency job as a junior creative, I was tasked with campaigns, websites and content strategy for Unilever (Pond’s), Microsoft, Xbox, P&G (Pantene and Gillette), GSK Scott’s Emulsion, 3M and SAFRA.
Intern Copywriter - OgilvyOne Singapore
Jan 2010 – Jun 2010
As part of my university's 6 month internship programme, I learnt how to tackle real briefs and come up with big ideas for digital campaigns. I honed my writing chops on everything from microsites to eDMs to banners and pitch decks for American Express, Soyjoy, Singapore Pools and Pond’s.
AWARDS
THE FWA
Jury Member (2016 - Present)
Jury Member (2016 - Present)
PUB - WE CAN MAKE EVERY DROP COUNT
2023 / Markies / Most Creative (Government sector) / Silver
MCI - THE GREAT VACCINATION DRIVE / TOGETHER TOWARDS A NEW NORMAL
2022 / Markies / Covid-related Campaign / Gold
OCBC BANK - SINGAPORE'S FIRST FINANCIAL WELLNESS INDEX
2020 / Markies / Print / Bronze
2020 / Markies / Integrated / Bronze
2020 / Markies / Outdoor / Finalist
2023 / Markies / Most Creative (Government sector) / Silver
MCI - THE GREAT VACCINATION DRIVE / TOGETHER TOWARDS A NEW NORMAL
2022 / Markies / Covid-related Campaign / Gold
OCBC BANK - SINGAPORE'S FIRST FINANCIAL WELLNESS INDEX
2020 / Markies / Print / Bronze
2020 / Markies / Integrated / Bronze
2020 / Markies / Outdoor / Finalist
OCBC BANK - BE UNSTOPPABLE
2020 / Creative Circle Awards / Film / Bronze
2020 / Creative Circle Awards / Film / Bronze
MINIMALIST GREETING CARDS
2019 / D&AD / Finalist & In-book / Writing for Design
2019 / D&AD / Finalist & In-book / Writing for Design
REDCROSS INSTASAVE
2017 / Creative Circle Awards (Gong Show) / Finalist / Media
CANON INSTAZOOM
2017 / Creative Circle Awards (Gong Show) / Finalist / Media
CANON INSTAZOOM
2016 / Cannes Lions / Finalist / Media
2016 / Spikes Asia / Finalist / Mobile
2016 / Spikes Asia / Finalist / Media
2016 / Creative Circle Awards (Gong Show) / Silver / Innovation in Social
2016 / Smarties Mobile Marketing Association / Silver / Innovation
2016 / Smarties MMA / Silver / Social
2016 / Facebook Awards / APAC Winner
2016 / The FWA / Mobile of the Day
2016 / Webby Awards / Finalist
2016 / Adfest / Silver / Interactive
2016 / AdStars / Finalist / Interactive
2017 / Tangrams @ Spikes (AMES) / Gold
UNIQLO STREET TALES
2016 / Markies / Gold / Best Idea for Retail and Shopper
2016 / Spikes Asia / Finalist / Mobile
2016 / Spikes Asia / Finalist / Media
2016 / Creative Circle Awards (Gong Show) / Silver / Innovation in Social
2016 / Smarties Mobile Marketing Association / Silver / Innovation
2016 / Smarties MMA / Silver / Social
2016 / Facebook Awards / APAC Winner
2016 / The FWA / Mobile of the Day
2016 / Webby Awards / Finalist
2016 / Adfest / Silver / Interactive
2016 / AdStars / Finalist / Interactive
2017 / Tangrams @ Spikes (AMES) / Gold
UNIQLO STREET TALES
2016 / Markies / Gold / Best Idea for Retail and Shopper
DEAR MUM
2013 / Awwwards / Site of the Day 2013 / The FWA / Public Shortlist
2013 / Awwwards / Site of the Day 2013 / The FWA / Public Shortlist
EDUCATION
BACHELOR OF COMMUNICATIONS (HONOURS)
Nanyang Technological University
Wee Kim Wee School of Communication and Information | 2007 - 2011
Nanyang Technological University
Wee Kim Wee School of Communication and Information | 2007 - 2011