Junqi Liao
Senior Copywriter/Creative Lead
Senior Copywriter/Creative Lead
Hi there, I’m a senior writer and creative lead, born and bred in Singapore.
I started out in digital advertising but quickly moved on to work on everything from film to print, social, experiential and content. Despite that, I’ll always have a soft spot for digital -- which is why I joined the FWA jury in 2016 to learn from and give back to an amazing creative community.
Then and now, my goal has always been to create the next big internet ‘time-sink’. Sometimes, it’s a brand film so intriguing you watch all 30 minutes of it. Other times, it’s a ridiculously addictive game on Instagram, or an experience so mind-blowing you can’t stop thinking about it.
In my 10-year creative career, I’ve managed to do that for many great client partners including PUB (Singapore's national water agency), MCI (Ministry of Communications and Information), Canon, Uniqlo, Johnson & Johnson, Unilever, OCBC Bank, Xbox and many more. More recently, I’ve enjoyed nurturing younger team members to do the same – pushing them to create work truly deserving of people’s time, attention and conversation.
Along the way, I’ve also been fortunate enough to pick up a few awards for some of my work at prestigious shows like Cannes Lion, D&AD, Spikes Asia, Adfest, Adstars, Tangrams, Creative Circle awards, Markies, Smarties, Webbys and more.
Outside of work, I’m a huge spectator sports fan despite being quite useless at actual sports. I also like black coffee and have a pretty impressive balcony garden, if I may say so myself!
Let's chat. Send me an email at junqiargh@gmail.com or reach me at +6596161465.