OCBC is the second largest bank in Singapore, but is often seen as safe and conservative.
For the launch of their new and improved suite of digital solutions, we saw an opportunity to reposition OCBC as dynamic, forward-thinking and digital-first.
For the launch of their new and improved suite of digital solutions, we saw an opportunity to reposition OCBC as dynamic, forward-thinking and digital-first.
So instead of showing people what OCBC digital tools can do today, we excited them with the possibilities they
can achieve tomorrow.
can achieve tomorrow.
AWARDS
2021 // Creative Circle Awards / Film Craft / Bronze
2021 // Creative Circle Awards / Film Craft / Bronze
AR ART EXPERIENCE: EXPERIENCE UNSTOPPABLE PROGRESS
We worked with award-winning 3D world builder Andre Wee, to imagine a future powered by OCBC digital tools. Together, we crafted a visually stunning cityscape that transforms from today to tomorrow in AR. The result is an arresting, one-of-a-kind AR art experience, brought to life across OCBC centres islandwide.
We invited everyone to scan the mural to see it come alive in AR. We also hid 6 easter eggs, each representing an OCBC digital solution within the artwork. Spot them all for a chance to win exciting prizes.
LAUNCH FILM:
BE UNSTOPPABLE, TOMORROW AND TODAY
We followed up our art experience with a launch film that imagines a future powered by OCBC digital solutions. A future where people lead unstoppable lives with smart tools that help them seize opportunities and fulfil their potential. The film was shot over 2 days in the raw, gritty streets of KL with the futuristic scenes superimposed in post.
