Instagram is the world's most popular photo sharing platform. But it didn't have a zoom function. To promote the Canon Powershot SX60, we created the world's first zoomable Instagram photo, putting a powerful zoom in the hands of millenials everywhere. The campaign launched in April 2016, and 6 months later, Instagram officially became zoomable.
AWARDS
1 x Cannes Lion 2016 / Finalist / Media
2 x Spikes 2016 / Finalist / Mobile / Media
1 x AsiA Marketing and effective awards (AMES) 2017 / media strategy / GOLD
1 x Silver CCA Gong Awards 2016 / Mobile / Innovation in Social
2 x Silver / MMA Smarties 2016 / Social / Innovation
1 x AdStars 2016 / Finalist / Digital
1 X WEBBY 2017 / FINALIST / BEST USE OF PHOTOGRAPHY
Facebook Awards 2016 / APAC Winner
FWA Mobile of the Day / Winner / 10 May 2016
2 x Spikes 2016 / Finalist / Mobile / Media
1 x AsiA Marketing and effective awards (AMES) 2017 / media strategy / GOLD
1 x Silver CCA Gong Awards 2016 / Mobile / Innovation in Social
2 x Silver / MMA Smarties 2016 / Social / Innovation
1 x AdStars 2016 / Finalist / Digital
1 X WEBBY 2017 / FINALIST / BEST USE OF PHOTOGRAPHY
Facebook Awards 2016 / APAC Winner
FWA Mobile of the Day / Winner / 10 May 2016
