Canon wanted young female millenials to fall in love with the EOS M10, a mirrorless camera made for everyday moments. What better way to convince them than to get five hunky guys to sing about it? We created MCrew, a new boyband, and had each member personify a key feature of the camera. We then wrote and produced their debut single, Shoot from the Heart. The campaign won us the regional pitch for Canon EOS M10.
KEY VISUAL
OOH
IN-STORE
DIGITAL
ONLINE ENGAGEMENT & TRAFFIC DRIVERS
Prelaunch Engagement
Launch Engagement
