Not everyone could make it to London for the Olympics. So we made it our mission to bring a bit of the Olympic spirit to them online. With the games just two weeks away, we created the world’s first social Olympic flame that reacts to real-time weather in London. Then we asked fans to keep it alive with tweets and clicks. Not an easy task if you know British weather!
This initiative was picked up by digital innovation sites Creativity Online and PSFK and won a CSS Design Award for Site of the Day.
PRESS AND AWARDS
