The EOS R is Canon’s first ever full-frame mirrorless camera.
To get photographers excited about Canon’s most important camera launch of the decade, we showed them that there are now no limits to what they can capture. Our film challenges photographers to seek out their biggest photography ambitions. Because with the EOS R, they’re empowered to reimagine their photography like never before.
FILM
This film was shot over 5 days, across 14 stunning locations in Melbourne, and entirely on the EOS R. It was launched in 8 countries across Asia including Thailand, Indonesia, Hong Kong, Taiwan and Vietnam.
BEHIND-THE-SCENES FILM:
How we shot the EOS R's epic TV commercial entirely on the EOS R
We also shot a behind-the-scenes reel to show how we pulled off shooting a brand film entirely on the EOS R. B-roll footage and interviews with our Director, DOP and on-set photographer were put together to create an engaging content piece for social media and Snapshot, Canon's regional community website.
How we shot the EOS R's epic TV commercial entirely on the EOS R
We also shot a behind-the-scenes reel to show how we pulled off shooting a brand film entirely on the EOS R. B-roll footage and interviews with our Director, DOP and on-set photographer were put together to create an engaging content piece for social media and Snapshot, Canon's regional community website.
