How do you revive a dying trade and reduce the impact of fast fashion?
We launched Recustom, the world's first sustainable fashion brand you can't buy. It can only be made with your pre-loved clothes, at your local tailor.
Working with NHB and 7 of Singapore's biggest designers, we produced 15 exclusive fashion design blueprints with guidelines on how to create new fashion from old clothes. Anyone can download a blueprint on our website, and take it to their local tailor with the required old clothes, to create fresh, one-of-a-kind fashion.
The campaign was launched in April, and shot by renowned
street photographer AikBeng Chia.
street photographer AikBeng Chia.
AWARDS
Cannes Lion 2024 / Social & Influencer Lion / Shortlist
Cannes Lion 2024 / Creative Commerce / Shortlist
Cannes Lion 2024 / Social & Influencer Lion / Shortlist
Cannes Lion 2024 / Creative Commerce / Shortlist
CASE BOARD
PRESS MENTIONS
CASE FILM