Pringles was about to launch an innovative new product: Party Speakers that people could use to amplify their music. To get everyone excited about this new collectible, we showed them that with Pringles Party Speakers, they can get the party started anytime, anywhere.
Working with Malaysian break dance champions, Red Lycans, we created a series of pop-up performances in the streets of KL. By linking together 50 of these party speakers, we amped up the music, got the crowded going and invited everyone to join in the fun. The campaign took off immediately, and within a week, Pringles Party Speakers were sold out.
