Red Cross wanted to equip a new generation of Singaporeans with essential first aid skills, and empower them to help save lives in an emergency. Taking advantage of the little used SAVE button, we created the most instantly accessible first aid videos on Instagram and turned a photo-sharing community into a life-saving workforce. On World First Aid Day, we launched 6 first aid instructional videos based on the top medical emergencies in Singapore on Instagram. Then we asked people to tap the 'Save' button to instantly download the videos onto their Instagram account. This way, they can be found instantly in an emergency.
AWARDS
2016 / CREATIVE CIRCLE AWARDS SINGAPORE / FINALIST / MEDIA
AWARDS
2016 / CREATIVE CIRCLE AWARDS SINGAPORE / FINALIST / MEDIA
How to save someone from Stroke
How to help someone with seizures
How to help someone with heart attack
How to treat choking
How to treat burns
How to treat severe bleeding
PRESS MENTIONS
