In the past decade, Singapore has seen a health revolution. People are exercising more, eating healthier and taking better care of their mental wellbeing. But the same revolution hasn't happened for another key aspect of their lives - their finances.
To help Singaporeans improve their relationship with money, we worked with OCBC to start Singapore’s first Financial Wellness Index – surveying 2000 people across demographics and age groups to paint a comprehensive picture of the nation’s financial health.
We then launched an integrated campaign to share over 359 pieces of financial wellness insights across film, print, social, digital and outdoor. Intriguing, surprising and occasionally alarming, our data-driven campaign turned financial wellness into the most talked about topic in town. And got people to take their wealth as seriously as they would their health.
AWARDS
MARKIES 2020 / MOST CREATIVE / BRONZE
MARKIES 2020 / MOST CREATIVE / BRONZE
CASE STUDY FILM
THE WORK
FILM
OUTDOOR / PRINT / DIGITAL
